A double page Dingodossiers (Gotlib and Uderzo - 1967) resurfaces regularly in my thoughts. It refers to the stories, films, short stories, all we can tell and is entitled: "After the end". The first picture shows the prince and the little shepherdess seen from behind, heading for a castle, entwined on their white horse and crowned with their passion for the famous legend epilogue: "They married and had many children." The following image, a few years later, shows a couple in fury: the father was attacked by a swarm of children twirling, trying in vain to read his newspaper (sic ) vociferates "Since you're shepherdess, take care of this herd "to his wife, his hands in the basin which, turning, simply retort with an air of evil:" Charming. " The romance of young lovers, far from resisting the test of time, migrated to the bitter reality of daily life. Until recent decades, in the stories, and most often in life, seduction was so over that during the brief period between adolescence marriage. Lovers once united by the sacred bonds, no longer feels the need to deploy all a ploy to give itself the fireworks for favors from anyone because their love life all mapped out, was supposed to do more about deviance. Of course, there was Madame Bovary, all plots court reserved for aristocrats, these women often booed, who cared for their appearance and were suspected of adultery, the men, which is distrusted, who paraded in worldliness and was suspected of debauchery ... But for the father and mother classic woo outside the home no longer of interest, once founded the sacred family.
It seems that the shift from rural to urban life, which radically changed the situation. The city multiplies the visual human contact. The image tends to become as fundamental, the more often in the street, the anonymous boils down under. The view becomes the most important of our senses, so it was not in a restricted society, mostly illiterate, where transmission of knowledge and information was done orally. The individual appears to aesthetics. He became concerned about his appearance and his charm, becomes aware with the show, both that of the burgeoning scene than the street, that the interests are not neutral, they are made to attract and success. One enters the era of seduction.
Much has been written on the element of seduction love: Cars ( map tender), Kierkegaard ( Diary of a Seducer ), Cohen ( Belle du Seigneur ), Baudrillard ( From seduction The fatal strategies) . The literature is full of prominent seductive Don Juan, Casanova, Valmont, James Bond, while the seductive become rarer. We must seek Carmen, who died, to find a prototype to equal males mentioned above. Or Salome in Antiquity, Lolita for contemporary times. However, women's novels seduced and therefore is mostly passive. It gives the male the illusion of victory. Note also that the seductive novels are most often tragic ends, as if the corporation took his revenge to punish troublemakers. The seduction is, until the twentieth century, the characteristic of young love. Once this period passed, it becomes negative and we should keep it even at the risk of falling into depravity and immorality.
Is it necessary to focus on the road for a century? About love, assures us that Baudrillard distribution has changed. The seductive, reduced to the level of vulgar grotesque flirty, becomes the prey of the desired object, and "female object", plays the leading role of a stale game where the rules have changed in the past: Who ever approached the own power, the sovereign power of the object? In our mind's desire, the subject has an absolute privilege, since he wants. But everything is reversed if we move to a thought of seduction. There is no longer the subject that desire is the object that seduces. The immemorial privilege of the subject reversed [...] The seducer is not it rather attractive, and the initiative does not she secretly returned to the subject matter? (Fatal Strategies).
But the big news remains that the attraction goes beyond the boundaries of love to creep around. She even became the obligatory passage for any success, applies wherever there is competition. The former negative image of perversion became positively criterion. The success of any action, the impact of all creation is summed up the dilemma Next: please or not please. Education should be fun, the audience, full of culture and learning boring demand entertainment. Regardless of any other nature, everything that is proposed to placate potential user. This is the logical continuation of the "consumer society" and the "society of spectacle" denounced in the 70s with no other end in itself a partner in pleasure.
The successful candidate must submit to it must win hearts and minds is the first of the qualities necessary to its promotion, the condition without which nothing fruitful can be envisaged. Speeches that lose their meaning by dint of similarity in the media channels are no longer recipe. Still images, at literally and figuratively, the scent of realism, giving more confidence on which all efforts will therefore concentrate. Public men of every stripe, exist today only through their performances and thus widely disseminated because of their perception by the majority. Competence become secondary or even trivial, a favorable image becomes the alpha and omega of any attempt to seize power, whether political or media. It was found that a candidate for the U.S. elections had every reason to laugh (and indeed the contenders actively engaged for several decades), the same way that succeed in making a woman laugh is almost guaranteed success of his court. The visual image, strictly speaking, is transformed into symbolic representation. One speaks, for example, positive image of success.
It seeks to attract an electorate versatile, a capricious public. Seduction now affects all areas: art (he the artist must watch and make a name), the spaces of public performances: theater, cinema, television (the examples are needed), politics (see above), literature (almost all public figures write books that sell well), sports (big effort in aesthetic equipment, fixtures of rugby players, press conferences mandatory), science (Tazieff, Cousteau, De Gennes), the world of work (job interviews , CV flattering). Only the financial bubble for which "live happily live in hiding" is the motto, the one area that still eludes unpacking and media in which the protagonists cloîtrent more they expose themselves. It must be said that the enrichment of few at the expense of many is a difficult idea for promotion.
Seduction is make someone's product or action a positive image which the public will remember while trying to think outside the box: the essence of advertising. Seduce, hire is an effort to please and therefore generate contentment, whether visual, gustatory, sexual or otherwise. All shots are allowed to match the favors of those who are now a faceless mass but without which no major success is conceivable: the public. Liberal societies in which we live are based on competition. The corollary of this spirit of competition seems to be seduction at all costs, if necessary and often sufficient for the dominant value: individual pleasure. Remains whether this will be enough to replace the old beliefs and ideologies missing?
Illustration: Don Juan and the Commander by Fragonard.
This article was published in Agoravox and Yahoo News
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