When the weekly Marianne, which had accustomed us to better track: The real Sarkozy, that the mainstream media will not or dare not reveal , coverage worthy of the worst tabloids English or Italian repositions without ambiguity at the weekly Closer it takes 000 to 500 and see, overall for 2007, her anti-Sarkozy swell of 34.9% in its sales figures. The Express interviews February 13 Carla Bruni and prints 600,000 copies. In 2007, 252 blankets have been devoted to the "universe Sarkozy. There is talk in the press of a "Sarkozy effect" that has really boosted sales of a sluggish sector. Meanwhile, the rating of satisfaction with the action of President from 65% to 37%, the unhappy 31% to 61% is almost double in 9 months (TNS-Sofres). Moreover, we can not claim that Nicolas Sarkozy is unknown to the general public, the electorate has been surprised by a man who hid his game Remember, the Karcher balladurienne treason, his statements of Minister of Interior. So why a skid so quick and devastating to its image? How to explain that the space of nine months, nearly half of those who voted for him would do it today?
First, it is time to revise that opinion still believes that big media companies are beholden to the powers that be. Experience shows that the press, while having its share of responsibility on the public's choice, following the curves of the polls. She sails where it can make the figure and is not afraid of low water. It is no coincidence that those with a positive image of the President last spring now flog the murderers of their articles. All editors know that a media sign its death warrant enfeoffing himself into a political movement. This is one of the new media than through systematic review of stroke in the direction of the hair, leaving it to the minority side.
Then, the consensus that existed between the government and journalists no longer valid. All the press knew the double life of Mitterrand, Chirac and the mistresses of differences ... but any number of ministers the media was silent family to be admitted to the court president and station who give up. SMS to Cecilia commented as revealed by Le Nouvel Observateur , provides evidence of another new leaning media, although most degrading one, and shows that the consensus has lived: there is no rule more to tarnish the image and all shots are allowed provided that the public asks for more. The press loses respectability but gains in audience and it makes a perversion of the system in which politicians have joined in staging their privacy. The near
past (Jospin, Balladur) showed that a suitor could not do without a local campaign. Being elected is now back to spread his privacy by focusing on the principle that voters choose a candidate from the same world as him, according to a representative image. It is rumored in political parties can no longer anonymous function, mean by this that we can not maintain a distance between men and to their constituents.
was also noticed that all truth was not good to say: recognize, as did Lionel Jospin, the President can not do everything in a global society, and Europeanized privatized is highly unwelcome. See, like François Fillon, the coffers are empty when so much has been promised is experienced as a betrayal. Therefore, to be elected, the candidate is simultaneously human and therefore fallible, but it holds supernatural powers. We enter the cycle of unsustainable promises because, given the declining power of political and rising aspirations of the electorate, miracles will have to wait. Nicolas Sarkozy has pushed the process to its logical extreme by building on the truth and trust (The two hallmarks of his campaign). Yet even today, everyone agrees, including his opponents, he led a very clever election strategy, but voters are waking up to the end of winter with a hangover. The dream ends and the entrepreneurial dynamism of the presidential image fades abruptly.
It is commonplace to say that too many images are killing the image. This is the problem of eroticism against pornography, which introduces the concept of obscenity. The seduction should preserve pieces of mystery to continue. Everything has been shown to Sarkozy. He has played to get elected but these weapons are turned against him now. The photo Paris Match retouched the bead is significant: the public wants but in the real hero. No way to fix the truth, misrepresent. From the moment it requires full transparency that we have elected (and if he does not give the press does it for him) he will take a bitter disappointment. More worrisome still: no one will in future play the hero realistic long. Are we moving towards disposable Kleenex elected without remorse after a short use? Or to purveyors of dreams we abandon when they are set to face reality? If this were the case, the merits of a presidential system with universal suffrage would be harmed.
Our system of representation is such that it gives a person elected by 37 million French an exceptional responsibility. It shapes, through the ballot boxes and media images, a kind of superman, close to the myth. As noted, it affects more than ever, but at the same time it disappoints more quickly when it no longer fulfills its role of character than gasoline. This is not new and all previous presidents have experienced declines in a few months after their election. But this trend is accelerating now starting to grow. That's the price you pay for policies introduced emotional relationships with the public. Passions run out when they are not maintained and the "all show and tell all" become essential to gain power, is the worst strategies in love.
Even if we wish that we like, we do not support the President behave like us, that is to say with weaknesses ( breaks up asshole ), tics, changing passions and unreasonable (Carla Bruni). We laugh to see him run poorly, take belly. In our unconscious, has no place as President in humans bitten fault that we are. Faced with this impossibility that the opposition just as in choosing a policy of responsible management compatible with a policy-making power. There is a contradiction to be resolved which makes the image of a President impossible. Because it must meet both the requirements of realism, while dream - to get elected, and the virtues of myth - while practicing management became brutally pragmatic - once elected.
The article was published on Yahoo News and Agoravox
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